Quantitative Research

[deelaundry]

One of the most important things in quantitative survey research is to identify the correct scale on which to measure responses. Without the correct scale, your metrics will be distorted and won't answer the true business question.

On Tumblr today, I was pleased to find a near-perfect match of metric and inquiry:

"On a scale of John Watson to Jack Harkness, how out of the closet are you?"


:D

Comments

[daasgrrl.livejournal.com]

You should use that tag more often... ;)